Steve King starts his ninth season on the UW-La Crosse football coaching staff in 2024. King arrived at UWL after coaching at Holmen (Wis.) High School for 33 years, including 29 seasons as the Vikings' head coach. He went 155-134 as Holmen's head coach, winning five Mississippi Valley Conference (MVC) titles (1992, 2002, 2003, 2013, 2015) and finishing second in 10 different seasons. The Vikings earned 18 Wisconsin Interscholastic Athletic Association (WIAA) playoff appearances under King, who retired from coaching after the 2015 season. He retired from teaching at Holmen (Wis.) at the end of the 2015-16 school year.
Earning his bachelor's (1977) and master's (1992) degree from UWL, King earned three letters as a defensive back while recording 11 career interceptions. He was named to the 1975 and 1976 All-Wisconsin State University Conference (WSUC) Honorable Mention Team. King led UWL with six interceptions in 1975.
King was named the UWL Alumni Coach of the year in 1990 and earned District VIII Coach of the Year four times (1991, 2002, 2003, 2013). A member of the Coulee Region Football Coaches Association since 1984, including serving as its president from 1996-2010, King has been a member of the Wisconsin Football Coaches Association since 1984.
King and his wife, Mary, have three children and seven grandchildren.
