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David Johnson in his 23rd year at UWL in 2022-23, including his 10th as Assistant Athletic Director for Media Relations. Prior to being named Assistant Athletic Director for Media Relations, he served as Sports Information Director for 13 years.
In his role, Johnson is responsible for every aspect of the athletic program's media relations strategy. He handles all media requests and hosts media members at UWL's home events. Johnson produces all of the athletic program's publications, including game programs. He maintains team statistics and records and is responsible for forwarding relevant information to the NCAA and WIAC, and other governing organizations.
Johnson has served as media coordinator at several national championship events while at UWL, including the NCAA Division III Outdoor Track & Field Championships (2013, 2018), NCAA III Wrestling Championships (2011, 2012, 2017), NCAA III Baseball Midwest Regional (2015, 2016) and National Collegiate Gymnastics Association (NCGA) Championships (2005, 2015). He has also served as the media host for numerous games in the NCAA III football playoffs, matches for the NCAA III soccer and volleyball tournament and for several WIAC Championship events. He manages the athletic program's website (
uwlathletics.com) and social media accounts.
Johnson serves as chairman of the WIAC Sports Information Directors Committee and is a member of the College Sports Information Directors of America (CoSIDA) Division III Board.
Prior to coming back to UWL, Johnson served as the sports information director at Millikin University (Ill.) for four years. He has also worked in the sports information offices at Minnesota State University, Mankato; The College of William & Mary (Va.) and Northern Iowa University.
Johnson earned his bachelor's degree in mass communications from UWL in 1992.
